What a claims remediation actually includes
1 — The claims inventory (free, with or without the engagement)
Every claim the FDA quoted, mapped into a working document: the exact quote, the URL it lives at, its status on your site as of the day I check — still live, already edited, page removed — and the rewrite direction for each. I check the cited pages the day the inventory is written, and the document says plainly which claims are still serving and which aren't; if a page doesn't respond to verification, the inventory says that too, rather than assuming. It's a to-do list a developer can execute and a status report counsel can rely on, and it's yours either way.
2 — The rewrite
Each cited claim gets one of two treatments: a compliant rewrite where lawful language exists for the product category, or removal where it doesn't — the line between the two is its own subject. The rewrite is done in your actual store: product titles, descriptions, bullets, and the places claims hide — page titles, meta descriptions, image alt text and captions, testimonial blocks, FAQ copy, collection tiles.
3 — The same-pattern sweep
Warning letters routinely note that the quoted claims are "not intended to be an all-inclusive list" — meaning the quoted URLs are examples, and the obligation is the pattern. So the site gets swept for the same language everywhere it appears: other products in the line, category pages, blog posts, search-result snippets, structured data. A correction that fixes three cited pages and leaves the same sentence on nine others isn't a correction.
4 — Marketplace listings
If the letter cites your Amazon or other marketplace listings — many do — those get brought to the same corrected language as the site, in the same pass. A corrected site sitting next to an uncorrected listing is the most visible way to undercut your own response.
5 — The correction log
The closing document, claim by claim: what the page said, what it says now, where, and when it changed — with the before and after captured. This is the record your counsel's written response to FDA is built on, and the file you keep for the close-out process. It's the difference between telling the agency "we fixed it" and showing it.
What's deliberately not included
- The FDA response itself. That's a legal document with legal strategy in it — counsel's work, informed by the correction log.
- Labels and packaging. I work on the website and listings. Physical labeling is a different discipline with its own reviewers.
- Legal advice of any kind. Which claims are lawful for your product category is counsel's call; my job is making the site match the call, verifiably.
Contact
Email [email protected]. You'll get a reply from me — usually the same day, always from a person.